Whether you’re an entrepreneur, beginner marketer or simply wanting to improve your digital marketing skills, knowing how to reach your target audience online can expand your impact exponentially. But many people struggle to do this effectively. In this guide, we dive into the science of reaching your audience and the strategy best known as 'SEO', aka Search Engine Opimisation. If you’re ready to expand your impact and reach your target audience online, read on.
How the internet can help expand your reach.
The internet is a powerful tool for expanding your reach. It offers unparalleled opportunities for visibility and engagement, with over 5.9 million searches processed every single minute. So, if you’ve been thinking about ways to expand your reach, leveraging the power of the internet is a great way to start!
What is SEO?
SEO stands for ‘search engine optimisation’. It involves making updates to your website’s content, technical aspects and user experience (UX) features to rank higher in search engine results pages (SERPs). SEO can be an effective way to reach your desired target audience online, as ranking higher creates more opportunities for your website content to be seen by more people. These optimisations include, but are not exclusive to:
Keyword research Keyword research is all about finding out what words and phrases your audience is using, and understanding the intentions behind them. Adding these keywords to your website can increase your site’s likelihood of showing up on page one of Google's search results —meaning more visibility!
Content creation This involves writing blogs, guides, long-form content that adds value to your audience—content that signals trustworthiness and reliability to search engines.
On page-optimisations Ensuring your website is user-friendly can contribute to greatly to reaching your target audience online. That’s because a positive user experience (UX) is key for retaining visitors (and improving your SEO). Search engines like Google take into account UX factors when ranking websites.
What are the benefits of using SEO to reach your audience?
SEO has many benefits. Some of those include:
It’s a free strategy to implement SEO generates traffic (visitors to your site) without direct costs for clicks. This means the return on investment (ROI) when it comes to SEO can be highly favourable!
Compounding impact with long-term benefits Its impact can be long-lasting, continuing to attract your audience even after the initial work is done.
It enhances your website’s credibility and trust Websites that rank higher in organic search results are often perceived as more trustworthy and credible by users.
Learn more about SEO and reaching your target audience online in our beginner friendly SEO course.
Are paid ads and SEO the same thing?
Paid ads and SEO are not the same. In fact, there are some key differences. For example:
Results and duration:
The results of paid ads are immediate. However, results are short-term and stop once the budget ends. For this reason, paid ads may be more suitable if you’re promoting a time-sensitive event and want to reach more people quickly.
SEO on the other hand can take some time to generate visibility but its results are long-term and sustainable. This is great if you’re looking to establish a trusted brand.
For further information on paid digital marketing, visit Stentorian Solutions, trusted providers of paid digital marketing services for SMEs.
Reaching your audience with SEO: the verdict.
By implementing SEO basics, you can organically reach your target audience online— and depending on how you implement your strategy, it can expand your impact on a global scale.
It's worth noting that SEO is an ongoing process, so staying informed about the latest trends and best practices to maintain and improve your search rankings over time is advised. With dedication and the right strategies, you'll be well on your way to achieving your online goals.
Take your SEO skills to the next level and start reaching your audience today.
Ready to boost your website's visibility and reach a wider audience? Our comprehensive SEO course is designed for entrepreneurs and SEO beginners. Start today and learn:
How to create search engine optimised content that attracts your ideal clients
-The science of ranking higher on search engines such as Google
The formula for creating a winning SEO content strategy
Don’t miss out on the chance to attract your desired audience and expand your impact. Enrol now and start ranking higher!
About Stentorian solutions
Stentorian prides itself on providing quality digital marketing services at affordable prices. With years of experience working for large agencies, we realised that most digital marketing services are unaffordable for SMEs. We are here to bridge this gap and ensure that great businesses like yours can access excellent marketing services as well.
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