As we continue to grow and expand, we’ve made our website easier to navigate, giving it a fresh new feel. Read on to learn about the new updates.
Website Rebrand: What’s New?
Since our launch we've been dedicated to serving innovators. With our new design, we’ve split this into two main categories: business and community, making it much easier to navigate.
On the ‘business’ tab you’ll find Alpha Artistry ltd, where entrepreneurs and SMEs can access our range of digital marketing resources, solutions and tools:
Under the ‘community’ tab you’ll find Alpha Artistry World CIC, the home of our community interest company, where we give back to creatives and innovators through art-based initiatives:
Updated Brand Messaging
Getting messaging right can be a struggle for many startups. The fine line between: sharing information the way you want to say it, vs the way it's actually helpful to your clients, is one that’s easily and often blurred. We’ve updated our core messaging for clarity, so that it reflects our mission and offering.
Making digital marketing easy for entrepreneurs and SMEs
For Alpha Artistry Ltd, we wanted a tagline that emphasised our mission: to level the playing field when it comes to digital marketing for entrepreneurs and SMEs. Being a smaller company often means doing the marketing yourself — and hiring an SEO strategist is often beyond budget. Empowering small business owners is at the core of what we do, and we wanted a tagline that reflected this. With our tools like the Strategise to IMPACT programme, we're pleased to have already helped SMEs in Europe, Asia, and the Caribbean.
"Empowering communities through art"
Likewise, social responsibility and giving back are among our core values, so having a tagline for our CIC that reflects this is also important. 'Empowering communities through art' perfectly sums this up.
Learning on Demand: Log in with ease
Learning on demand is now much easier. Pick back up where you left off by heading over to the new and improved login page:
News and resources
Last but not least, we’ve revamped our news and resources hub, which now features marketing guides, podcast episodes, programmes, books, and much more. Our aim was to create a more intuitive look and feel, allowing innovators of all kinds to easily find the resources they need to drive their success.
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